Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEMPO survey, HTTPS & Halloween appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole.

The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

The post Why all search ads seem the same (and what you can do about it) appeared first on Search…

Please visit Search Engine Land for the full article.

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

The post When going HTTPS, don’t forget about local citations! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

The post The SEO power of portfolio entries, case…

Please visit Search Engine Land for the full article.