How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

The post Long-term SEO: Proving the value now appeared first on Search Engine Land.

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Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

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I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing…

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Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.

The post SEO on a budget: How a small manufacturer started a program from scratch appeared first…

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Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.

The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

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