Marketing is what keeps every business in business. Having established proper marketing concepts and plans is essential, same as the part of the automation and innovation. Jay Abraham, the World’s #1 Business Strategist, is very conscious about all of the big and little details that at the end create a profitable and thriving business.
In this video interview, Tony Robbins and Jay Abraham talk about the primary factors that make a business thrive or fail, the psychology of marketing and how consumers think, and the ways of business optimization. The constant optimization of marketing strategies is one of the most important things to keep in mind. Sometimes just a little tweak or change of something insignificant to you could end up being the most profitable campaign, in other words, What we like does not necessarily mean that others like it too, same with things that we don’t like or don’t pay any attention to, other people might find attractive.
Learn the most common mistakes that almost every starting business do, and how to avoid it. Also, get inspired and listen to the story of today’s most successful marketer, businessman, and entrepreneur Jay Abraham, how his curiosity and hunger after success got him out of nothing to be one of the most successful persons in the business and marketing industry.
Business Optimization and Marketing Automation by Jay Abraham
The concept of marketing automation is something that every business should implement after they start to grow. Today there are many cool tools for automation of certain time-consuming tasks, especially in the online marketing sphere. Every successful entrepreneur will agree that not doing at least some sort of online marketing is the absolute killer for every business. The businesses that do realize that and start to optimize, automate, and innovate, will be at the top of the game sooner or later. And those who ignore the fact that they need a solid online presence for their business will suffer a slow painful death of their business. And this is not any scare-city, but the reality and truth.
Quick Overview of What is New and What is Coming in 2017 (for business owners)
Even though the Google’s algorithm is constantly evolving, the changes taking place are not that drastic such as the first introduction of penguin and panda. Although there are a few minor changes that we should take into the consideration because as they say “Silent Waters Run Deep”.
One of the important things that are going on is going to slowly affect the old-school online marketers and SEO experts if they do not pay enough attention. It’s becoming harder and harder to rank the websites in certain niches going from weeks to months and from months to even years. It’s totally normal to wait for 10 – 12 months for rankings to show up at the top of the SERPs for some medium comp. local terms. Therefore new affiliate websites can take even 2 years, depending on the competition level.And there is just not much that we could do about this.
And there is just not much that we could do about this. Trying to rush with SEO does not always pays off, websites can get penalized, de-indexed from the searches, losing the months of work. Being careful is probably number one priority for us marketers, but also for business owners – the higher visibility on the internet, the more $€£.
So it’s really win-win situation and in the best interest of a business owner to hire the experienced SEO expert for managing their online presence portfolio. Unfortunately, it’s not so easy as it’s said. For the last few years, there’s been a significantly growing number of new SEO agencies, and some of them hardly know what they are doing.
How to Find a Good SEO Expert
There are particular things to ask that will determine whether the person offering their services is compatible and skilled or not. Some of the terms probably won’t make much sense to most of the people, but it’s really simple.
The First thing that I would ask is if they could demonstrate some of the achievements and results that they got. They will probably say something about client’s confidentiality, but if it’s professional marketing agency, they should have their own examples and achievements in the form of Google top rankings.
Ask about the specific keywords. Use common sense to come up with a few. If you don’t know what I am talking about here, just tell them this: “Can you show me some Google rankings for specific keywords?
Let them explain to you in very short how the to work with you and what they will deliver in exchange for your money.
If they refuse of start giving some excuses why they cannot show you anything, just walk away, there might be some trust issues.
Normally, every experienced SEO expert will take some money upfront and then after each and every month as long as the client is happy and pays. Some of the companies will be presenting a contract for 6 – 12 – 18 months, please do yourself a favor and don’t sign up. In these days it is absolutely normal to pay from month to month, cancel anytime.
Now, you should know your own business value, so does the SEO expert. There are no fixed prices for such services. The amount of work, effort, and resources that the professional SEO have to do varies from business to business, and it’s determined by the competition and business value. There are methods that experts use to determine the estimated value of their services offered to the particular business seeking for help.
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
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