Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?

The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.

The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

The post The importance of local authenticity appeared first on…

Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.