Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

The post Three well-meaning paid search…

Please visit Search Engine Land for the full article.

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

The post Are your paid search ads making the right impression? appeared first on…

Please visit Search Engine Land for the full article.

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

The post Long-term SEO: Proving the value now appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.