Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.

The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

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When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

The post The importance of local authenticity appeared first on…

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.

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That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

The post Three well-meaning paid search…

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Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

The post Are your paid search ads making the right impression? appeared first on…

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