Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.

The post 2016 in review: Insights for search marketers from Bing Ads appeared first on Search Engine Land.

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Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.

The post Local SEO is about so much more than tools appeared first on Search Engine Land.

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Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21-23 in San Jose!

The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.

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