Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.

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Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21-23 in San Jose!

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Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.

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