Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…

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Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.

The post Just launched: Search Engine Land’s new MarTech Today website! appeared first on Search Engine Land.

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In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

The post Dear Google, how about OS targeting? Programmatic search? appeared first on Search Engine…

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Hermit Crab SEO

You’re heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.

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Gary Illyes from Google loves Penguin, Panda and localization algorithms – those are his favorite ranking algorithms.

The post What are Google’s Gary Illyes favorite ranking signals? appeared first on Search Engine Land.

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As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…

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