Ever wondered how the real SEO experts know what they know and how they seem to be able to always know what is working in that right moment?

I always did, that’s what got me onto the mysterious search engine marketing journey over 4 years ago. Mainly what I wanted to figure out was the one very mind boggling thing. “If I implement the same SEO strategy that the experts use and make big money with, for my website, how is possible that it’s not working the same for me as for them.”

And I am sure that if anyone who is reading this ever tried to do SEO before, would agree with me. Because there are thousands of people today starting the online business based on SEM and SEO, but only a handful of them actually makes a living from what they do. Is it a mindset? …or is it a focus or maybe a personality? I cannot tell certainly, but what I can tell is that it’s surely not the STRATEGY, the technical stuff. If the strategies work for the one, it has to work for the other.

So, please do bare this in mind, that I am showing the structural technical stuff, the strategy which is important to get right. But you know what the successful Entrepreneurs and Marketers say, “It’s the rule 80/20 that gets you success” and it means that 80 stands for the mindset and the 20 for the strategy, planning, technical stuff.

SEO 2016 ranking factors

Website Rankings for Local Businesses

Gather Data, Test, Analyze…

Search Engine Optimization became a very popular type of advertising for the local businesses, the business in a certain country targeting the leads and customers in the particular geographic area, for example only Dublin City, South of Ireland or the entire country. In these days, you can even target just the specific areas of the big city. It’s just incredible what choices we have to get the perfect fit customer for our business.

In order to find the best strategy or technique to optimize the website, and become an expert, you have to be willing to do what the most of the people don’t. Go gather the data, test them, analyze, and implement what is working the best and what is the waste of time and energy. With the huge overloading and overwhelming wave of the information today, it’s very critical becoming good and fast at this technique in order to be a good SEO expert.

Relevancy – The relevancy of the content on the main website same as the relevancy of the websites linking in. It’s very important to have the quality and relevant content on the website, not just to satisfy the visitors, but also the giant Google. In order to handle so many domains, pages, websites and the containing content to deliver the best user-search-experience without hiring millions of employees as the work staff, the had to come up with the perfect solution, the AI Google Algorithm. Their spiders and bots crawl the web, websites and pages to analyze the relevancy and quality of the content, the popularity, and authority of the website, the quality of backlinks and websites linking back, the popularity across the social networks etc. And based on that, Google will reward the website with top page rankings or not.

Schema and cc TLD Links – In the beginning of 2016 Google freshly introduced the schema.org as the structured data for all of the websites, not just local business, although, the local business websites benefit from the schema markup the most. It’s also called the Structured Data for the business, and it allows Google and other search engines to analyze the category relevance of the every website much faster and easier,which is exactly what they need. So again, if you give Google what they want, you get rewarded. There is no doubt that this is one of the big ranking factors also along with the links from the cc TLDs (country code Top-Level-Domain).

It’s only natural that the local business website has the links coming from the domains registered in the country such as .US – USA, .IE – Ireland, .CO.UK – UK etc. So Google pays the attention to how many cc TLDs are actually linking back to the website as well. To register the country code top level domain some restrictions apply, which vary from country to country. This makes it harder for the webmasters and SEO experts to snap a couple of authority domains and use them for backlinks.

Local Maps and Citations – It important to have the website listed in the many local business directories such as Yelp, FourSquare, Yellow Pages, Google My Business. To list the site successfully, you have to get it into the Google Maps first, which requires the real physical business address and it takes about four weeks to show your business and address in Google Maps. This is again the smart way to eliminate all of the fake and not legitimate businesses.

Good Old Mobile Responsiveness – This is still more and more important, as there are more mobile internet users than a traditional desktop, laptop or tablet users.

Schema.org structured data update 2016

Webinar replay where the SEO experts and software creators talk about the structured data

SORRY to Announce but Project Supremacy WP Plugin is no Longer Available for Purchase!

But see our other best SEO software reviews

Project Supremacy Review

According to SEOSkeptic.com Google is now piloting a program that allows local business owners to provide information about their businesses by using schema.org, providing your website with a mix of recommended, required or optional properties with values for the schema.org, a Local Business Class. A business can now provide Google and other major search engines, with information about things like the businesses name, address, phone number, business location and opening and closing hours.

Recommendation from Google is to provide this information using JSON-LD

Also, SEO-Hacker.com announced that Schema is the new way of Google, Bing and yahoo to sort the whole internet out. Its a clever system that will certainly make it much easier for their search engines to identify what a site, or even a paragraph, is all about.

2016 will start very new way of gathering data for the search engines.

In fact, its already working now like a crazy, and if you upgrade your websites using schema.org, your business will be on a good run in 2016. Also, the websites that updated their business info using schema.org are automatically gaining the huge advantage and higher rankings than the websites that didn’t.

Obviously, when on-Page SEO is done incorrectly, nothing will help to rank higher, not even submitting the information with schema.org. This is Google’s way to go and say to spammers, hackers or fake businesses “Good Bye”. Remember, its always about if you play their game or not. If you play Google’s game against their rules, what do you think that is gonna happen.

And I know, a lot of times it doesn’t have to be your fault that Google decides to punish your websites, but isn’t it that kind of world we are living in? If you do something that is against the law, doesn’t apply to the rule, you’ll get punished. So it worth it to do a bit of research, take some good seo business courses and educate yourself, before its too late and money in the air.

The problem is that many people just don’t have time for all of this, which is frankly quiet normal. I mean, its almost like a full time business to do all of that just for one website, especially from the beginning, not talking about the mistakes that one can make.

That’s why there are the SEO experts like me who already know what to do.

Here is one absolutely perfect and amazing tool called Project Supremacy, which will mostly automate all of what I just said here in this post, and its coming from the world’s top SEO experts and engineers.

Check it out, it worth it.

Or hire me to save you a lot of time so you can lightly sleep because you know that everything is being taken care of by real online marketing and SEO Expert.

Also read: Google Penguin 4.0 Update in 2016

The choice is Yours 🙂

Schema.org Google Update 2016

New Penguin Algorithm Update Since October 2014

Google Penguin 4.0 Algorithm UpdateFresh News for all SEOs, Web Masters and SEMs right from the hot desk of Google. The very much expected Penguin 4.0 update is to be released by the beginning of the next year 2016, and will include some big changes including Real-Time update of Penguin algorithm, so SEOs and marketers don’t have to wait days or even the weeks for the website to rank in the Google’s searches.

As soon as Google’s bots find the links and crawl them, the rank or drop of the website should happen almost instantly, in the real time. Well, we’ll see…

Its going to be huge massive change in the whole SEO game, and there will be many winners, but also a lot of those who will not be as lucky. That all depends on the SEO strategy that each of us use. If you are patient, follow the seo guidelines set by Google, you should be definitely 100% safe, and so the clients and their business websites.

That’s why Its very important to stay updated with those guidelines and always produce and distribute interesting quality content to quality authoritative blogs and sites.

Our SEO services at GlobalSEOExpert.com are precise and following exactly what the big boss Google want, quality, educational and engaging content, relevancy and consistency. All of that wrapped up in natural executed SEO campaigns for us and our clients.

Anyway, hope all of that is clear and that also your website will be prepared, since after last update 14 months ago, for the next huge Penguin algorithm update coming out in 2016.

 

Here is what SEO news giant Search Engine Land said earlier as well

article below curated from SearchEngineLand.com

Although everyone, including us, was expecting the Google Penguin update to happen by the end of this year, Google just informed Search Engine Land that because of the holidays, the update won’t be released until next year.

A Google spokesperson told us today, “With the holidays upon us, it looks like the penguins won’t march until next year.”

The next Penguin update is expected to be real-time, meaning as soon as Google discovers the links to your site, be they bad or good links, the Penguin algorithm will analyze those links in real time, and ranking changes should happen in almost real time.

Penguin will continuously update, as opposed to SEOs and webmasters having to wait months or even years for Google to update it. The last official Penguin update, Penguin 3.0 happened on October 17, 2014, more than 13 months ago.

So webmasters will need to wait and be a bit more patient, as it won’t be released this year.